The Our Fair City Launch parties are some of the most fun I have had designing. This time we were back in the Dfibralator space near Milwaukee and Ashland. Last time we were in this space we hung a huge cloud and really compressed the space. This time we decided to use the height to our advantage. The theme this time was an exciting combination of elements from the space race and elements from Chicago's world fair. What the team really wanted to capture was the feeling and excitement of impending progress.
Read More about the style, theme, and other design elements below!
We are at an abundant point in time in the world of Our Fair City. Power is flowing freely through the city and morale is up. This party served as platform for the launch of a new public works project within the world. To capture this fair like atmosphere both Brianna and I drew from classic carnival looks. I drew inspiration from the postcards from The Century of Progress World's Fair in Chicago in 1933 and 1934. I loved how the side flags accentuated the height of the room. The pennant garland was handcrafted and dyed to match the blue and yellow theme. The colors are also borrowed from the postcards. The postcards evoked the color pallet of the memory of sunshine. everything was yellowed with age and a bit washed out. This was HartLife's chance to appropriate the tragedy of Neil Henderson's ultimate sacrifice and turn it straight in to company fervor. It was the perfect platform for the company's subversive, saccharine propaganda. We ran with this idea and utilized a repeated tower insignia throughout the party. If you want to see more research and inspiration images pop on over to the pinterest page we've curated.
Window installation: Dann Tincher, Brianna Johnson and I collaborated in the creation of our wonderful window display. I really enjoyed the meetings for this project. They were very productive and have given me inspiration on how to conduct all other creative meetings. We had the meeting at Brianna's shop where there was no real place to sit and have a "proper" meeting. We used a couple road cases as our table and had a HUGE pad of paper we were making plans on.
We constructed a model of the HartLife tower and surrounding area out of junk. We had a day of dis-assembly, and a day of dry fitting all of the pieces. We then broke it up into manageable pieces some of which had to be epoxied together for structural reasons. We then labeled it as clearly as possible so the reassembly at the space went smoothly. When it came to the snow and surrounding ice, we really wanted to capture the starkness and barrenness of the space. We tended towards a layered effect with material varying in opacity, sheen and brilliance to echo the layered nature glacial activity.
Photobooth Backdrop: Designing this backdrop was a ton of fun too! I drew my inspiration from the Chicago Worlds Fair poster. This backdrop doubled as the background for the photobooth AND the performance part of the evening. I wanted it to have the flavor of hopeful propaganda. It features the tower symbolism and Neil Henderson's Shovel. Halfway through the evening we had our big reveal of the "Big Dig Project" this is the public works project HartLife is promoting to help company morale. To accent this,we had our Emcee pull down a banner to punctuate the moment. We also had "dig sample" parfaits that were crafted by our awesome food team Duo and David.
All in all I think everyone had a great time and I was really happy to craft an entire environment for the evening. I got so many compliments and people asking me how to create a space and feeling like the one they experienced that evening. I look forward to more projects like this one. I love to craft a party that will only exist once. You can have the same people, decor, food, music and never ever have the same exact party twice. Until next time Our Fair City! As our VP says, I'll see you in the tunnels :)